Toyah at Femmes Fatales Logo Design

Written by York Print Company on 17/07/2018

Branding and logo design

We recently received a brief asking us to take all of Shhhh Hair & Beauty’s literature and re-brand it to Toyah at Femmes Fatales, due to shop closure.

When collecting information to use in the research/concept stage of the branding and the logo design, we focused on Toyah. Her personality, favourite colours, styles etc. making use of her favourite flower, the peony rose to give a soft, feminine edge to the harsh straight lines of black and white.

Femmes Fatales Hairdressing & Beauty already exists and therefore we had to keep their name in the font/style they already use.

The finished design is bold, bright and simplistic whilst still being feminine.