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Logo Design

Written by York Print Company on 09/05/2018

Logo design is everywhere.

I look around me now, and I can easily count up at least 10 different logos without much effort… they are scattered around us everywhere we go, are embedded in our culture and way of life. They influence our decisions, communicate and represent a company’s values, and are often full of meaning…

Logo design is the first priority when starting a new business – Logos are symbols made up of text and images that help us identify brands.  A good logo is the cornerstone of your brand. It helps customers understand what you do and who you are. The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s a lot of responsibility for a tiny image!

Logos also leave a visual impact this reminds your customers that, well… that you exist! In other words, an effective logo can create strong visual associations with your business. This association helps customers keep your brand in mind.

Think about brands like Nike or McDonalds, whose logos are so ubiquitous that they can be recognized instantly with or without the name present. It’s no surprise that logos are such a central part of brand identity.

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